BADD Optics

My name is Tim White, but most people call me T.White, my fascination with bikes began when I was about 8 years old, watching my dad overhaul a Schwinn cruiser from scratch. Little did I realize the profound impact that experience would have on my life.I dropped out of school at a young age and spent my time moving between a bike shop in Vancouver and a bike wholesaler in New Zealand, in pursuit of the never-ending riding summer.

In 2008, I established a bike shop, T.White's Bikes, which is still operational today. Although I no longer own it, I spent a decade providing bikes to New Zealanders. Subsequently, I immersed myself in bike culture and embarked on building my own legacy with Badd. As a collector of various vintage items, one of my passions was vintage Oakleys. Witnessing the skyrocketing prices of these items while admiring their timeless style, I made it my mission to create my own version. I aimed to capture the classic aesthetic and incorporate advanced features. Because of my history in the bike industry I leaned on one of my connections to link me with one of the top factories in China. The learning curve is a steep one, but after countless samples and prototypes the 855 was born.

Since the inception of Badd in 2000, I have come to understand that this venture serves a greater purpose. At the core of Badd is the endeavor to encourage people to embrace cycling, and with our distinctive art, style, and engaging events, we are constantly providing a pathway for people to have bicycles embedded into their DNA.

Our products represent a unique style, quality, and materials with prices that might upset other brands but it won't be the first time.

If you want to connect you can find me below

Instagram @T.White_1979