About Gusset
About Gusset
From dirt jump and BMX parts and spares in the early days, today we have developed into a multi-discipline producer of breakthrough high-quality, durable bicycle components and grips. The dirt jump market was evolving quicker than the brands within it could make suitable products; so we stepped in to fill the breach. Quickly gaining a reputation for making hard-wearing products using premium materials, the range has continued to grow and now includes a varied range from entry level parts to pro spec components.
We have always had a light hearted approach to making bike parts (if you read our instructions in the early days, you’ll understand). This allows a sense of freedom when it comes to product development. It’s important not to take yourself too seriously. You’re here to have fun.
Making bikes work better is at times extremely taxing, but it always pays off. We spend a long time working on our products alongside our sponsored athletes and there’s little more rewarding than getting a message with praise when people get their products, thanking you for making a bike work better than ever before, putting the smile back on the rider’s face. We like to think that the company retains the original ethos that it started with.