Collection: Subrosa BMX Bikes & Parts

Subrosa- suhb roh-zuh: Meaning under the rose. Throughout history a rose hanging overhead was a symbol of secrecy and brotherhood. Whatever was spoken under a rose was to remain secret, sacred and subrosa. Our icon hangs high above our team and our fans. Subrosa Brand began in 2006 as a collaboration between Ron Bonner and Ryan Sher. Ronnie’s background comes from a lifetime of BMX and creating brands such as UGP and The Shadow Conspiracy, while Ryan's experience came from growing up BMX from racing to working in bike shops, to being a pro rider.

Here at Alans BMX we are proud carry as much of the Subrosa range as possible. You can buy Subrosa now from Alans BMX with Worldwide, Next Day and Free Shipping options. Rollin' since 1981, the oldest BMX shop in the UK.